#SwimTheSahara • Michael Dieckmann • BUOYOND co-founder

Michael Dieckmann

Michael co-hosts #SwimTheSahara from the BUOYOND side—ensuring the experience is structured, smooth, and worthy of serious athletes and leaders. His background uniquely combines entrepreneurship, analytical performance thinking, and elite endurance sport.

👉 Request dates, pricing & booking steps

BUOYOND co-founder: Michael Dieckmann

Founder & Entrepreneur

Michael has founded and scaled multiple companies in digital marketing, performance-based advertising, and emerging technologies. As the founder of AHEHA, Keywords.de, and Triathlon.de GmbH, his work has focused on blockchain applications, high-efficiency marketing systems, and measurable growth models. In executive and leadership roles—including CEO/Founder, and Head of Marketing—he has driven eCommerce transformation, monetization strategies, and international growth. Together with his wife Birgit, he has also successfully invested in a Swiss cancer antibody start-up, later licensed in South Korea by LegoChem.

Chess Logic & Performance Marketing

With a chess Elo rating of 1853, Michael applies strategic thinking rooted in anticipation, probability, and long-term positioning. This analytical mindset directly informs his approach to performance marketing, where decisions are driven by data, scenarios are planned under conditions of uncertainty, resources are allocated with precision, and systems are optimized over long time horizons. For Michael, performance marketing is not about short-term wins, but about building robust, scalable systems that remain stable under pressure—much like a strong, well-prepared position on the chessboard.

Open Water Swimming

Endurance sport is not a metaphor for Michael—it is lived experience. His athletic achievements include becoming Masters World Champion in the 5 km open-water swim (55:41.27) at the Olympic Rowing Course in Munich (2000), as well as Masters European Champion in the 400m freestyle in Rome (2022) and Masters European Champion in the 3 km open-water swim in Madeira (2023). He has also achieved multiple victories at the Morocco Swim Trek 2023 and 2024 and has been winner at UltraSwim 33.3 events in Greece and Montenegro.

Want the full day-by-day itinerary? Go to Program. Want the organizer behind the framework? Go to BUOYOND.

Contact & Program Requests

You can also explore: 🌐 Morocco Swim Trek: moroccoswimtrek.com · 🌐 BUOYOND: buoyond.com

Ready for #SwimTheSahara with Morocco Swim Trek × BUOYOND? Reach out and we’ll send booking steps.

Morocco Swim Trek #11 will be BUOYOND Business Class #1 - We currently have plenty of spots reserved until the end of April. Please check flight availability and send us a message to secure your place. You will then receive a personal invoice including your package booking, hotel, transfers, and of course your Morocco Swim Trek program. After receiving the invoice, you’ll have 4 days to book your flights (Include flight AT 1422 Casablanca (CMN) → Dakhla (VIL) 8:25 Nov 23rd) and pay a 50% deposit.

Reservation Morocco Swim Trek #11 & Buoyond Business Class #1

Sponsorship is welcome: if you secure a sponsor, participation can be subsidized while keeping the experience focused and high-standard.

Zineb Ettam

📧 Email: zineb@buoyond.com
📸 Instagram: @zineb_ettam WhatsApp

Michael Dieckmann

📧 Email: michael@buoyond.com
📘 Facebook: facebook.com/dieckmann.de

Questions/Ideas